[DUBSTEP] Coca Cola Introduces One Coke®. One Song. Street Dancer

[DUBSTEP] Coca Cola Introduces One Coke®. One Song. Street Dancer

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Dubstep has officially gone ‘commercial’. I know you’ve probably heard the dirty drops plenty of times on TV by now, but only a company with klout like Coca Cola can really integrate such a generally underground genre into mainstream success. Taking the viral nature of EDM, combining it with the virility of a YouTube video sensation, and throwing in the super talented Adventure Club has put Coke in a whole new marketing bracket for me. For those of you who are wondering, the track is “Do I See Color” and the dance phenoms are Nonstop (Marquese Scott – the talent behind the amazing dubstep video of “Pumped Up Kicks”) and iGlide (Julius Chisolm) from dance crew Remote Kontrol. Check out the full version of “Do I See Color” by Adventure Club below. Enjoy.
 

 

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Kris Hi there! Founder and Editor-in-Chief of The Sights and Sounds. Been doing this music writing thing for most my life in one way or another and loving every opportunity it's brought along. Shoot me an email if you have any suggestions for the website, comments, or if you just want to chat. Cheers!