As someone who works in the creative advertising field on a daily basis, I truly appreciate groups that can take a fresh, unique approach to marketing their music, especially when it’s attached to a cause that affects the future of the world we live in. In honor of Earth Day today, indie-rock troupe Portugal. The Man have recorded and released a new single titled “Endangered Song” in an effort to raise awareness for the dwindling number of endangered Sumatran Tigers. With only 400 of these majestic creatures left in the world due to oil-palm plantations destroying their habitat, Portugal. The Man have joined forces with the Smithsonian’s National Zoo and the Conservation Biology Institute to create a record that will go extinct unless it’s reproduced.
Here’s how it works. The group recorded the track on 400 degrading records and sent them out to special influencers around the world. After a certain number of plays, the physical record will disintegrate, becoming extinct forever unless we, the people, do something about it. You can support the initiative and help raise awareness by reproducing your own copy of the track – a brilliant tie-in and call-to-action for the Sumatran Tiger cause that already has people buzzing. Listen to “Endangered Song” and watch the video below to see how to make your own copy of the track. Share the song and share message – the tigers, and your children who might hopefully see the tigers one day, will thank you.