[LIVE EVENTS] Guy Gerber’s RUMORS Descends Upon Miami & LA This Spring
“One thing about a rumor is that it takes a minute to start one and a life-time to stop it. Like any good guilty pleasure, a good Rumor is a little bit clandestine, a little bit naughty, and something you always want more of.”
Truer words have never been spoken—anyone who has ever attended one of Guy Gerber’s now-iconic parties can attest. If you’re wondering if it’s really true, you have the opportunity to find out for yourself this spring: Rumors has just announced its takeovers in LA’s Chinatown and Miami Music Week. Touching down first in South Beach on March 24th at the gorgeous Delano Hotel, Rumors will stage a day-into-night party featuring the beachy, windswept tech of Guy himself, Bedouin, Life On Planets, Lou Flores & Diego Teran. West coasters, don’t despair—Rumors hits the City of Angels on April 1st, when Gerber and DJ Harvey will once more transform LA’s Gin Ling Way into an oasis in the midst of the city’s urban jungle.
Rumors has rather humble beginnings—it began its life as a casual pop-up on the beaches of Ibiza—but then again, most great parties start that way. Despite having grown a massive cult following amongst those “in the know” dance music fans, a Rumors experience still maintains a feeling of intimacy, like being at a house party at a very wealthy and free-spirited friend’s house. It gives you the impression that you are somehow exclusive and important to be included in such an event, yet it is utterly unpretentious. This year’s Rumors parties were among my favorite of the many epic showcases at BPM—there’s nothing quite like that cavernous, soul-touching, hip-shaking house and techno on the beach.
Photography by Khris Cowley for Here & Now