[ELECTRO/POP] Ylvis – “The Fox” (2013’s Viral Video Hit)

[ELECTRO/POP] Ylvis – “The Fox” (2013’s Viral Video Hit)

[ELECTRO/POP] Ylvis – “The Fox” (2013’s Viral Video Hit)

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[ELECTRO/POP] Ylvis - "The Fox" (2013's Viral Video Hit)

It was only a matter of time before 2013 saw a video so good, it defines an entire year. Sure, we had goats that sound like humans and LG scaring the crap out of people, but nothing combines the sincere hilarity and over the top subtlety that Norwegian group Ylvis does with their new viral single “The Fox.”

If there is any video you need to watch this year, this is it. Not only is the production value on par with, if not better than, a lot of others out there, but the video also contributes lasers, fog machines, K-pop-esque dancers, grown men in animal costumes, and a singing fox. What else could you ask for in a music video? Maybe a Santa Claus looking guy reading a book to his kid? Yup, check that.

Perhaps the best part of “The Fox” is simply the way the group sings about the goings-on of a fox – looking in the distance and drinking champagne while the wind gently tugs at your hair. They could just as easily be filming a cologne ad of sorts. Either way, this is one of those videos where you’ll ask yourself why you’re still watching, yet won’t be able to take your eyes off the screen. It’s quite hard to describe in words the absolute genius of “The Fox,” so I’ll just let you hit play and get to enjoying what will be one of 2013’s big YouTube video hits.

 

 

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Kris Hi there! Founder and Editor-in-Chief of The Sights and Sounds. Been doing this music writing thing for most my life in one way or another and loving every opportunity it's brought along. Shoot me an email if you have any suggestions for the website, comments, or if you just want to chat. Cheers!