Getting the summer off to a great start this year was Brighton based producer Kideko, who released his utterly infectious anthem “The Jam” in June through Columbia/Sony. The track drew on some dance music nostalgia, with vocals used from Technotronic’s seminal “Pump Up The Jam.” Kideko made them his own however, lacing them with a bassy/house beat and packing in plenty of groove.
Now comes the official video which accompanies the track, and we think it’s pretty great. Surreal and hard to stop watching, the story follows a bobbing head on a car journey, experiencing some bizarre situations and ending up being the center of attention at a huge party.
Take a look at “The Jam” official video below.