Woodstock 50 has experienced a multitude of issues since being its announcement.
The first obstacle was the shear logistics of producing another festival – commonly referred to in the media as Woodstock’s 50th anniversary – being held at the original Bethel Woods location. With the venue secure, Woodstock 50 finally announced its lineup and faced intense scrutiny for the artists chosen to represent the legendary brand. Following the announcement, ticket sales were then delayed due to lack of proper permitting.
To make matters worse, festival headliners The Black Keys unexpectedaly dropped out. Now, Woodstock 50’s main investor, Dentsu Aegis Network, has pulled out of the festival and it is officially cancelled.
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements,” Dentsu said in a statement. “We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival.”
The company continued, “But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees. As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
Woodstock 50 was set to feature names like Jay-Z, Chance the Rapper, Imagine Dragons, Carlos Santana, Dead & Company and Halsey.