Lost Lake Festival’s Opportunity To Birth A Unique Cultural Experience In Phoenix
The Festival Makes Its Seminal Debut Next Month
Lost Lake Festival, the newest venture from Superfly Productions (Bonnaroo, Outside Lands), will debut next month in Phoenix, Arizona.
The bursting of the festival “bubble” left promoters searching for answers and fans with a sour taste in their mouth. When a festival enters the market, it is both a high risk business venture and an opportunity to produce a meaningful and culturally relevant three (or more) day event.
Lost Lake, in only its first year, offers festival goers a blend of sound. The Killers (Rock), Chance the Rapper (Hip Hop), and Odesza (Electronic) will headline the event. The undercard is not short of powerful acts, either. Whether you need to satisfy your craving for festival friendly EDM (Major Lazer), seminal noise rock (Pixies), or one of hip hop’s hardest hitting duo’s (Run the Jewels); Lost Lake is willing to offer it up.
More Than Just Music
These acts will be sure to please, but the lineup is only half of the fun. Superfly is known to get creative when it comes to creative programming at their festivals. The same sort of quirky programming that started out with a massive jam fest in Tennessee (Bonnaroo) will now take root in Phoenix for Lost Lake.
By joining forces with Scottsdale’s Walter Productions, Superfly will be bringing giant “playground-eque” art structures to the festival. “We’re excited about working with Superfly for the Lost Lake Festival,” says Jeremy Watson, vice president of creative development for Walter Productions. “It’s going to have so much creative energy, love, and heart.”
Jeremy Watson credits himself with developing the Lost Playground installation.
“We know there was a playground on the site,” he says of Steele Indian School Park. From years 1891 to 1990, the site was home to the Phoenix Indian School.
Below are some more installations that the festival will showcase, courtesy of Phoenix New Times.
- Giant Pool Table: Players roll bowling balls, billiards-style, into the pockets of a 56-foot-long pool table.
- LED Table Tennis: Players use a large-scale electric table with LED lights that respond to the touch of the tennis ball.
- Mega Twister: Players vie for spaces on a big Twistergame board outfitted with lights, sound, and a giant spinner.
- Colossal Croquet: Players chase croquet balls through hoops while making their way through a massive croquet course.
- Other large-scale, illuminated games will include Life-Size Connect 4, Humongous Cornhole, Jumbo Jenga, Gigantic Ladder Golf, Giant Foosball, and Extra-Large Bocce Ball.
One thing is certain, Superfly is certainly bringing out all of the stops for the first year of Lost Lake. If the festival can nail the operations and logistics aspect of the event, it has the potential to blossom into something entirely unique. One would hope that they will diversify their headliners in the future, but so far they’re off to a fairly good start.
The daily lineup is below: