Rich Chigga Glows Up, Solidifies His Role As An Au Courant In The Hip-Hop Scene
Rich Chigga is shining.
After the artist went viral just last year when he dropped the video for his single Dat $tick, he’s since showed no signs of stopping, having even picked up a feature from Ghostface Killah on the track’s remix. Chigga’s later releases Seventeen and Who Dat Be also stood out from the oversaturated crowd and picked up solid streaming numbers in a collaboration with punk rapper XXXTENTACION, in turn solidifying Chigga’s role as an au courant in the experimental hip-hop scene.
Chigga seems keenly aware of the effect that the juxtaposition of his physical appearance and sound had on audiences. It intrigued them and when he delievered—ultimately— it hooked them.
His latest single Glow Like Dat diverts from his earlier aggressive, attention-demanding sound with a chilled out sample and easy-listening vocals.
He seems to have an understanding of his trajectory as an artist and picked the perfect time to show off his range.
Where his first singles were pretty in-your-face and obvious with their production, Glow Like Dat forces you to listen if you want to hear a varied sample hidden in the back of the stereo field. The subtle production on Glow Like Dat matches the sudden change of tone in Rich Chigga’s vocals. Instead of keeping to his previous message of kicking everyone else’s ass, Chigga switches gears and raps about an old relationship. He keeps it pretty introspective for a change.
Chigga seems comfortable with his place in the hip-hop scene now, enough to try new things and expand his sound.
This comfort rings out through the entire single thanks to a relaxed sample rich in layered reverb. The lyrics don’t dominate the track to detract from its overall vibe. On the contrary, they actually complement it. The muted vocals only add to the overall feeling of contentment that pours out of Glow Like Dat.